Friday, 23 March 2012
Thursday, 22 March 2012
Comparison of The Only Way Is Essex and My Trailer
Within both adverts for “The Only Way Is Essex” (TOWIE) Season three and my own created trailer “The Edge” there are features which are similar in each medium, but they also contain many different elements.
Both clips open with a non-digetic sound of a soundtrack but both contain different beats. However, the music used for each trailer portrays different meanings in order to capture their own target market. For example, in the “TOWIE” trailer the music used is ‘You Only Live Once’ by John Barry. This music has a slow, arithmetic beat and can be seen as sophisticated due to the sway that is used in the song. Combined with the images of the trailer such as characters Arg and Lydia living in a large house complete with butlers and cleaners the trailer provides the audience with a sense that this programme is about the luxury lives of the wealthy. Alternatively, within my trailer for “The Edge” an ‘up-beat’, fast track song is used. This is because it helps to connect and appeal to my young, teenage target audience due to it representing similar music which is used in popular night-clubs. Based on Lacan’s theory of mirroring, this can be seen as a useful tool as my audience will want to copy to mimic the characters lifestyles. Therefore, the audience is likely to accept this programme as a whole and desire to know and copy all aspects of the programme.
Another similarity between both trailers is that elements and wealth ideals are portrayed. For example, in “TOWIE” the use of grand mansions and highly recognisable brand Ferrari’s help to cement the idea of royalty, status and power. These characters within the programme are deemed to be popular and someone to admire due to their wealth. This again is useful to attracting and audience who is interested in this sort of lifestyle. In comparison, “The Edge” uses locations such as a modern, Italian décor styled restaurant. Although not as highly esteemed as the location of the expensive and glitzy restaurant in “TOWIE”, it still represents a higher level of wealth than the average person. This is further reinforced with high street brand labels such as Ralph Lauren as although not regarded as quite as high class, it is still a representation of wealth and money. Therefore both programmes can be seen to use the desire and appeal of status and glamour to attract their audience.
One difference between both trailers is the gender performance style used. This is because in “TOWIE” the initial two characters Arg and Lydia are shown to have equal status due to them both sharing the same wealth and enjoying the same luxury lifestyle. The audience is likely to interpret this in a positive way as the programme is aimed at both males and females so by representing both genders as equal a larger target market can be reached. However the end of the “TOWIE” trailer misogyny can be seen to be represented. This is because two beautiful women are used to cater for the males’ needs. This is known as hegemony from Gramsci, which describes the way in which messages are shaped and in this instance the usual ideals of the male/female roles which are portrayed throughout the media and generally throughout people’s lives are used. This allows the programme to relate to the beliefs and values of many peer groups as the gender performance of these women is labelled to be that of a sexual reference, which is reinforced by their ‘come to bed eyes’ and the fact that they appear to be falling at the men’s feet to perform their jobs. In addition, “The Edge” trailer can be seen to show misogyny. This is because the first initial shots show a lady in bed with a man’s t-shirt on. This can be seen to suggest that this male holds some sort of power over his women. This is further seen as the initial dialogue used in the programme suggests that a one night stand has occurred which further enhances the strength of the male character. As a result, this will help to attract a male audience as many will want to idolise this first character. Yet, although not shown in equal status the female audience will not be disregarded. This is because females are often attracted to story lines about attractive males too. Therefore, although both soaps use a different technique in gender portrayal, they are still used for the same aim; to appeal to the target market of both men and women.
Overall, both trailers use the media theories in their own necessary way to try and relate to their target audience. This is because although some techniques are used slightly differently, they are all used for the same aim which is to try and create an advert that represents the wants and ideals of the target market.
Friday, 16 December 2011
My Billboard
After recieving my audience feedback i was told to do some changes which included taking the face and hands out. But also add a pun.
Thursday, 15 December 2011
Rough Cut
This is my rough cut. From my feedback I was told to change my font on writing for the extra stories on the right and the jagged edges of the hair needed smoothing out.
Planning process
These are our storyboards we created prior to the filming day, organisation and communication was key as we had limited time to get all the shots and plan of action ready so the day ran smoothly and everyone knew what they were doing.
These are our scripts and actions per each scene. These were used so we could come up with good one liners but also so we knew what we were saying before we were filming. After making the scenes we also realised that we would all have similar products so we developed extra scenes which we could include so people within the group could use more less specific scenes to make them different
This is our original planing sheet. We relations i.e. 'Parody - Hollyoaks'. But also here is where we created character names and links as well to come up with storylines. From here we organised and discussed the best storylines and character names to carry on with our soap
Audience moodboard relates Q3
My audience associate with:
- Party people that are young adults
- wealth
- stylish
- technological
Using a moodboard I was able to find my demographic yet also find what things to implement in my trailer. I also used Hollyoaks as a guide when making my moodboard to reach their conventions and also my own.
Ancillary Front cover photos
In order to make it effective in a magazine and to follow the aspects of 'Fabulous' I decided to turn the background white. By doing this I used the magic tool of photoshop and got rid of all the green to create a plain white background.
The reasons for doing this was to make the character stand out and be eye catching.
After implenting text and colour. This is my final design.
Billboard ancillary photo choice
These are the pictures that were taken for our ancillary billboard where we had all the characters posing as puppets. This is due to us wanting to go away from the conventions and go with something unique and different. Our aim was to have one character controlling the rest as if they were puppets.
first attempt
Tuesday, 13 December 2011
This is the draw up of my Billboard I found that as the characters were being controlled by one person. I found that I would go away from the conventions and do puppets to make a unique but effective billboard.
Wednesday, 7 December 2011
Thursday, 10 November 2011
Other trailer to follow from
Straight away we understand a storyline of murder due to a point of view shot of character reading letter saying ‘murder’.
We then hear dialogue saying “did you kill her” this implies that it is a woman but we don’t know who yet. With both the non digetic music and dialogue creates suspense making the audience want to watch more
Cut shot goes straight into another storyline but isn’t seemed as dominant as the main story
As the music gets up beat so does the pace of the editing and the emotions within the storylines and we begin to find out more
Close ups are used to get facial expressions of anger but yet also confusion.
The other story then links and creates tension involved
We then get a close up of someone lighting a match but we don’t know who portraying a sense of mystery for the audience
We get a cut shot straight to a extreme close up of eyes showing his emotions of being scared.
A title card appears saying ‘HELL HATH NO FURY…’ then a woman says ‘miss me?’ suggesting this is the woman linked to the letter at the start
To add suspense at the end a huge explosion breaks out but we don’t know who did it. Making the audience want to watch more.
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